Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky, Karl Weber

• Demand: Creating What People Love Before They Know They Want It
• Adrian J. Slywotzky, Karl Weber
• Page: 368
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780307887320
• Publisher: Crown Publishing Group

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In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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